Brand Challenge
The Ice Bucket Challenge, for brands

Turn your product into a viral challenge

Brands create fun, on-camera challenges. Creators compete for prizes. You get authentic UGC, reach, and engagement — all in one place.

How it works

Brands launch a challenge

Set the task, the rules, and a prize. Publish to a community that loves to compete.

Creators record their attempt

Film it, upload it, show off. Every entry is real user-generated content for the brand.

The community picks winners

Votes and AI checks surface the best entries. Winners earn points, badges, and glory.